Twitter, Adderall, lifehacking, mindful jogging, power browsing, Obama’s BlackBerry, and the benefits of overstimulation.
“The Internet is basically a Skinner box engineered to tap right into our deepest mechanisms of addiction. As B. F. Skinner’s army of lever-pressing rats and pigeons taught us, the most irresistible reward schedule is not, counterintuitively, the one in which we’re rewarded constantly but something called “variable ratio schedule,” in which the rewards arrive at random. And that randomness is practically the Internet’s defining feature: It dispenses its never-ending little shots of positivity—a life-changing e-mail here, a funny YouTube video there—in gloriously unpredictable cycles. It seems unrealistic to expect people to spend all day clicking reward bars—searching the web, scanning the relevant blogs, checking e-mail to see if a co-worker has updated a project—and then just leave those distractions behind, as soon as they’re not strictly required, to engage in “healthy” things like books and ab crunches and undistracted deep conversations with neighbors.”
Great article. The above excerpt isn’t necessarily representative of the article in its entirety, but there’s a lot of truthiness in it. And I couldn’t resist quoting the comparison of the Internet to a Skinner box.
